Whether you’ve heard the terms UX (User Experience) or UI (User Interface) or not, I can assure you that you’re all too familiar with both. UI, or User Interface, is what you see when you look at a piece of technology. It can be the way the layout and colors appear on an iPhone, or how the channel guide looks on your cable TV box. It’s the interface that you use to interact with any and every bit of tech that pops up in daily life. Love the way your bank’s website looks? UI. You have a preference for the way Candy Crush uses specific shapes and colors over similar match 3 games... Yep. UI. The user interface touches a nerve with our creative minds and draws us in with clean design, attractive colors, and how things generally appear to the user.